In addition to the consumer work our agency built, I got to stretch my imagination with much bigger formats and much bigger budgets with our SBC B2B clients. The photoshoots I directed were bigger, involving multiple locations over multiple days, large casting calls, and the creation of photo library content that would last throughout the year. The elaborate, multi-page collateral pieces I created made use of special metallic inks, varnishes, die-cuts, embossing, high-end papers, and specialty enclosures—the concepts and the products they promoted were much more involved and detailed.
