Our agency developed a CRM program, which targeted small business customers with the appropriate messages, based on their place within the customer journey and the various product messages they engaged with. I was tasked to create a video that helped to explain and sell the benefits of the program for the client. I also created many of the branded messages used throughout those customer journeys, educating the customers and driving them to purchase. I became the teams go-to for animation and motion graphics questions, as well as additional video projects, including one that used dynamic personalization.
